Advertising & Layout Design

Subject Area
Credits 0.5
Prerequisite Courses
Home Learning
Moderate
Course Description

Through life-like design briefs students will be guided through the design process to explore independent and original solutions to a variety of creative projects. They will build on their existing technical skills with Adobe Illustrator in addition to learning InDesign and Photoshop software to learn how the Adobe Creative Suite works cohesively to help create a variety of advertising products including package design, concert posters, multiple-page magazine layouts and print advertisements for a variety of products.

Learning Outcomes
  • Respond to a range of starting points from a range of Primary and Secondary sources in order to explore or develop their own personal ideas for independent work.
  • Demonstrate the ability to research ideas, experiment through both spontaneous and structured activities and evaluate the appropriateness of their findings.
  • Create a variety of creative printed media for unique design assignments.
  • Develop creative skills in problem solving, while managing time and resources.
  • Reflect on themes and issues encountered during each project and evaluate creative development and processes.
Assessment

The assessment of student achievement is based on:

  • Design Concept: Research tasks on design/designers, gallery reviews, handouts, development of ideas. Understanding the Design Brief and brainstorming and developing ideas to fulfill the brief.
  • Design Process: This will include research, evaluating and refining ideas, exploring techniques, written assignments.
  • Design Product: Art-making, applying technical skills and concepts.
  • Presentation: Class presentation (group and individuals), marketing presentation. This will include performance tasks such as oral presentations, class critiques, visual presentation and exhibitions.
Grades
9,
10,
11,
12
Grading Scheme
Standards-based Course